Transform your CRM into a revenue engine
Compress time to pipeline by turning CRM data into something reps actually trust - so they know who to prioritise, why now, when to engage, and what matters to each account.
Data Graveyard
20-30% of your contacts will leave their companies this year. Stale contact data kills deliverability and forces reps to guess. ZoomInfo only gets you to 50–60% accuracy.
Research Black Hole
Your most expensive talent is doing data entry. AEs spend hours researching basic context on LinkedIn trying to classify your best-fit target accounts. And then more to convey "Why You, Why Now".
The Spam Trap
No business context. No timing strategy. Just "spray-and-pray" automation that burns through your Total Addressable Market (TAM) and trains your prospects to mark you as spam. Reply rates: <1%.
Inbound Decay
Expensive leads rot while reps scramble for context. Reply in 24 hours kills momentum and your lead is already talking to a competitor.
RevOps Manual Overload
RevOps wastes 40% of their week on data janitorial work instead of building revenue infrastructure
5 week sprint to clean, enrich, and activate your CRM data.
Transform your CRM into a dynamic intelligence system powered by Clay's 100+ data providers, AI research agents, and custom web scrapers - all configured specifically for your ICP.
ICP Audit & Rebuild
We define your "Dream Record" Schema. A fully enriched, revenue-ready CRM property structure with fields that matter to your sales process - not generic data dumps.
Enriched & Scored Accounts
Enriched target accounts with firmographics, technographics, strategic intelligence and custom signal tracking into your CRM: executive announcements, strategic initiatives, new hires, relevant challenges, tech stack, disclosed pain points, job post analysis - whatever buying signals matter to your offering. Then score and tier accounts so that your GTM and Marketing team gets clear priorities.
Enriched & Contacts
Enrich contacts with verified employment data, LinkedIn profiles, direct phone numbers, validated emails, role context, and persona tags - plus track job changes, promotions, and new hires. When a champion moves or a new VP joins, reps know within 24 hours.
Documentation & Enablement
Recorded walkthroughs, workflow documentation, and handoff sessions - so your team owns the system and can evolve it without depending on me.
Strategic Activation
Inbound Accelerator
Compress inbound-to-opportunity time from days to <5 mins. Dedupe, enrich, score, and route leads immediately. Instantly prioritise which leads deserve immediate attention vs. nurture vs. disqualification
Signal Engine
Signals don't just sit in your CRM - they trigger action. Slack alerts to reps, automated task creation, sequence enrollment, and custom CRM properties that make intelligence instantly actionable.
Auto Re-Enrichment
Keep your CRM current without manual work. Automatic refreshes on your schedule - weekly, monthly, or quarterly - for job changes, contact verification, employee counts, tech stack updates, and deal-level context.
Metrics That Matter
Outcome-focused datasets validated against real-world engagement.
Cost Reduction vs Vendors
Direct savings vs ZoomInfo, Apollo, Clearbit. No per-seat or per-contact pricing inflation.
50–75% reduction in annual data tooling spend
Sales Research Time Saved
Auto-enriched contacts, roles, seniority. No manual LinkedIn or Google research per account.
5–8 hrs/week per rep reclaimed. $200K+ annual gain for 10-rep team
Outbound Conversion Lift
Cleaner data = higher relevance. Fewer "wrong person / wrong company" touches.
Higher reply & meeting rates. Same headcount generates more pipeline
CRM Data Decay Reduction
Continuous refresh of job changes & company updates. Duplicate prevention and stale-record cleanup.
Avoids $25K–$50K annual "CRM re-build" projects
Routing & Scoring Accuracy
Clean, structured data feeding HubSpot workflows. Better MQL → SQL handoff.
Shorter lead response times. Higher win rates from better timing
Lower Cost-Per-Pipeline $
Fewer SDRs wasted on bad leads. Fewer AEs chasing dead or misaligned accounts.
Reduced CAC without increasing spend. Pipeline becomes cheaper at scale